Forma: building an editable design canvas
A local design-tool prototype exploring what happens after AI generates a component: reveal its structure, inspect it in 3D, and keep editing.
2026-09
Felipe Chaves
グロースとプロダクトマーケティング
マーケティング、効果測定、プロダクトにまたがる仕事をしています。グローバルキャンペーンを企画してきました。自分のアイデアを試すために、ソフトウェアも開発しています。サンディエゴを拠点に活動しています。
プロフィールを読むすべての取り組み
Black Belt Design Library
The published design system behind the Black Belt iOS app: one grid, three radii, seven type roles, a single card anatomy, drawn in light and dark from the same stylesheet that renders the app's screens.
2026
WhatsApp: Doubt Delivered
Opened letters make the privacy risks of unencrypted text messages tangible.
2022
Vimeoで見る
WhatsApp: Encrypted Journeys
Animated messages make end-to-end encryption visible through everyday human connections.
2020
WhatsApp: Message Privately
Connecting a global privacy campaign’s media brief, audience planning, and rollout across markets.
2021
WhatsApp: Positive/Negative
A couple shares a pregnancy-test result that stays private from viewers.
2021
WhatsApp: The Last Horoscope
Walter Mercado’s archive guides Latino voters to reliable election information.
2020
WhatsApp: The Privacy Gesture
Football’s hand-over-mouth gesture becomes a live demonstration of message privacy.
2021
Improving the customer journey
Preparing for Rio 2016: site experience, conversion, CRM, responsive email, A/B testing and in-app marketing.
January 2014–July 2016
Growing Nike.com Brazil
World Cup 2014 and online releases: search, retargeting, affiliates, display and SEO to help drive traffic and commercial volume.
January 2014–July 2016
Improving the marketing operation
The ongoing e-commerce operation, 2014–2016: analytics, campaign organization and agency workflows.
January 2014–July 2016
Nike Brazil: my e-commerce work
E-commerce, 2014–2016: my role and the team turnaround, followed by World Cup 2014 and preparation for Rio.
January 2014–July 2016
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