Forma: building an editable design canvas
A local design-tool prototype exploring what happens after AI generates a component: reveal its structure, inspect it in 3D, and keep editing.
2026-09
Felipe Chaves
Growth y marketing de producto
Trabajo en marketing, medición y producto. He planificado campañas globales y desarrollo software para explorar ideas por mi cuenta. Vivo en San Diego.
Más sobre míTodos los trabajos
Black Belt Design Library
The published design system behind the Black Belt iOS app: one grid, three radii, seven type roles, a single card anatomy, drawn in light and dark from the same stylesheet that renders the app's screens.
2026
WhatsApp: Doubt Delivered
Opened letters make the privacy risks of unencrypted text messages tangible.
2022
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WhatsApp: Encrypted Journeys
Animated messages make end-to-end encryption visible through everyday human connections.
2020
WhatsApp: Message Privately
Connecting a global privacy campaign’s media brief, audience planning, and rollout across markets.
2021
WhatsApp: Positive/Negative
A couple shares a pregnancy-test result that stays private from viewers.
2021
WhatsApp: The Last Horoscope
Walter Mercado’s archive guides Latino voters to reliable election information.
2020
WhatsApp: The Privacy Gesture
Football’s hand-over-mouth gesture becomes a live demonstration of message privacy.
2021
Improving the customer journey
Preparing for Rio 2016: site experience, conversion, CRM, responsive email, A/B testing and in-app marketing.
January 2014–July 2016
Growing Nike.com Brazil
World Cup 2014 and online releases: search, retargeting, affiliates, display and SEO to help drive traffic and commercial volume.
January 2014–July 2016
Improving the marketing operation
The ongoing e-commerce operation, 2014–2016: analytics, campaign organization and agency workflows.
January 2014–July 2016
Nike Brazil: my e-commerce work
E-commerce, 2014–2016: my role and the team turnaround, followed by World Cup 2014 and preparation for Rio.
January 2014–July 2016
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