Projetos
Projetos de marketing e campanhas selecionados.
| Projeto | Descrição | Ano |
|---|---|---|
| Doubt Delivered | Opened letters make the privacy risks of unencrypted text messages tangible. | 2022 |
| Positive/Negative | A couple shares a pregnancy-test result that stays private from viewers. | 2021 |
| The Privacy Gesture | Football’s hand-over-mouth gesture becomes a live demonstration of message privacy. | 2021 |
| Secret Language | Learning a loved one’s language through private conversations. | 2021 |
| Dream Job | A private conversation behind a woman’s next career move. | 2021 |
| The Last Horoscope | Walter Mercado’s archive guides Latino voters to reliable election information. | 2020 |
| Encrypted Journeys | Animated messages make end-to-end encryption visible through everyday human connections. | 2020 |
| Sunbeams | A Mother’s Day film about staying close during lockdown. | 2020 |
| It’s Between You | Media strategy for WhatsApp’s Brazil brand launch during Carnival. | 2020 |
| Improving the customer journey | Preparing for Rio 2016: site experience, conversion, CRM, responsive email, A/B testing and in-app marketing. | 2014–2016 |
| Growing Nike.com Brazil | World Cup 2014 and online releases: search, retargeting, affiliates, display and SEO to help drive traffic and commercial volume. | 2014–2016 |
| Improving the marketing operation | The ongoing e-commerce operation, 2014–2016: analytics, campaign organization and agency workflows. | 2014–2016 |
| Nike Brazil: my e-commerce work | E-commerce, 2014–2016: my role and the team turnaround, followed by World Cup 2014 and preparation for Rio. | 2014–2016 |