WhatsApp: Sunbeams
A Mother’s Day film about staying close during lockdown.
Sunbeams continued It’s Between You for Mother’s Day in May 2020. Made during lockdown, the film followed people finding ways to stay close through WhatsApp while they were apart.
I contributed on the WhatsApp client team and am credited for client approval.
Adapting the campaign during lockdown
Sunbeams arrived during a wider change to our Brazil campaign. As lockdown changed daily routines and media habits, I initiated a revision of the media approach for It’s Between You, working with the new local planning team to adapt the country plan.
The creative team was rethinking the stories for that moment. My work on the broader campaign helped adapt how we would reach people as their circumstances changed.
Campaign recognition
- D&AD 2021: Wood Pencil in Cinematography.
- London International Awards 2021: Bronze in Remote Production and finalist in Use of Licensed Music.
- CICLOPE 2021: finalist in Cinematography.
Coverage and further reading
- Directory / Direct New Ideas — the shift to remote production, with the film’s credits, including my client approval role.
- adobo Magazine — June 2020 coverage of the remote shoot, naming me in the client approval credits.
- Ads of the World — the film listed as Rays of Sunshine, published in Brazil in May 2020, with my client approval credit.
Campaign credits
WhatsApp and AlmapBBDO developed the campaign.
D&AD’s record lists the full credits, including my client approval role.
The earlier Brazil launch is covered in It’s Between You.