My WhatsApp projects
Campaigns, films and media planning from my time at WhatsApp, collected in one place.
At WhatsApp, I worked on international campaign strategy, audience planning, media allocation and measurement. This collection brings together campaign overviews, individual films and related creative work. Open a project for its story and credits.
Explore my earlier acquisition and e-commerce work in my Nike projects.
WhatsApp: Doubt Delivered
Opened letters make the privacy risks of unencrypted text messages tangible.
2022
WhatsApp: Encrypted Journeys
Animated messages make end-to-end encryption visible through everyday human connections.
2020
WhatsApp: Message Privately
Connecting a global privacy campaign’s media brief, audience planning, and rollout across markets.
2021
WhatsApp: Positive/Negative
A couple shares a pregnancy-test result that stays private from viewers.
2021
WhatsApp: The Last Horoscope
Walter Mercado’s archive guides Latino voters to reliable election information.
2020
WhatsApp: The Privacy Gesture
Football’s hand-over-mouth gesture becomes a live demonstration of message privacy.
2021