WhatsApp: Secret Language
Learning a loved one’s language through private conversations.
Secret Language follows someone learning the language of a loved one through private conversations. The film was part of WhatsApp’s 2021 Message Privately campaign, which showed the personal moments that messaging makes possible.
My contribution was to the wider campaign’s media planning and rollout, described in Message Privately. The creative and production credits belong to the film team below.
Coverage and further reading
- Creative Boom — Secret Language and the other Message Privately films, with the director’s perspective.
- Erick & Wolfi — the creative approach shared across the campaign.
Campaign credits
Courtney Hoffman directed the film, produced by Lief with WhatsApp’s Creative X team and BBDO Berlin. Lief’s upload identifies the film as part of Message Privately. The campaign’s production coverage describes the collaboration.
The still comes from Lief’s upload, where the film remains hosted.