My Nike projects
My Nike Brazil e-commerce work across acquisition, customer experience and marketing operations, from 2014 to 2016.
From January 2014 through July 2016, I worked across Nike Brazil's e-commerce marketing. These projects connect acquisition, the customer journey and marketing operations as contributions to a shared business turnaround, through the 2014 World Cup and preparation for Rio 2016.
Explore my later work in international media planning and consumer campaigns in my WhatsApp projects.
Growing Nike.com Brazil
World Cup 2014 and online releases: search, retargeting, affiliates, display and SEO to help drive traffic and commercial volume.
2014–2016
Improving the customer journey
Preparing for Rio 2016: site experience, conversion, CRM, responsive email, A/B testing and in-app marketing.
2014–2016
Improving the marketing operation
The ongoing e-commerce operation, 2014–2016: analytics, campaign organization and agency workflows.
2014–2016
Nike Brazil: my e-commerce work
E-commerce, 2014–2016: my role and the team turnaround, followed by World Cup 2014 and preparation for Rio.
2014–2016