About

I’m a growth and product marketing leader based in San Diego. Some of the work I’ve enjoyed most has been with small teams taking on something that seemed out of reach.

My career began in São Paulo, in e-commerce and analytics, before I moved into digital marketing at Nike. At Facebook, I helped clients rethink how they used the platform to grow their businesses. At WhatsApp, my work expanded into international campaign strategy, working closely with researchers, local teams, and creative partners.

I start with the business objective and spend time understanding the product. That helps me recommend where to focus and work through the choices with the team. My technical knowledge helps me put ideas into practice and demonstrate their value. I like work that builds on itself, where what we learn improves the next decision and helps others with theirs.

I’ve managed people, helped colleagues learn unfamiliar tools, and taken responsibility for campaigns when teams were stretched. Today, I lead digital marketing for incubation and growth at ResMed, working on growth experiments and new product opportunities. I also build software and help product managers develop practical AI skills.

What draws me to this work is the possibility of making everyday life better for the people using the product.