About

I’m a growth and product marketing leader in San Diego. I work where marketing, product, and measurement meet, and I build the software to test what we decide.

My career started in São Paulo, in e-commerce and analytics, before I moved into digital marketing at Nike. At Facebook, I helped clients rethink how they used the platform to grow their businesses. At WhatsApp, I moved into international campaign strategy, working with researchers, local teams, and creative partners. Since then I’ve done product and growth marketing across semiconductors, financial software, and enterprise AI.

I start with the business objective, then learn the product well enough to argue about it. That is how I know where to focus. My technical work turns the argument into evidence the team can act on.

Today I lead digital marketing for incubation and growth at ResMed, working on growth experiments and new product opportunities. I also build software and help product managers develop practical AI skills.

I like work that compounds: what we learn should improve the next decision, and someone else’s.

All of it ends up in someone’s ordinary day. That is the part worth getting right.