WhatsApp: Dream Job
A private conversation behind a woman’s next career move.
Dream Job was part of WhatsApp’s 2021 Message Privately campaign. A woman gets news about her next career move and leaves the office with a smile. Viewers see her reaction, while the conversation behind it stays private.
I’m credited for strategic media planning. My work on the wider campaign connected the global media brief, audience planning, and rollout across markets, with input from media, product marketing, and research teams.
Coverage and further reading
- Creative Boom — the films, visual direction, casting, and music of Message Privately.
- Erick & Wolfi — the creative team’s account of explaining privacy without revealing the conversations.
Campaign credits
Courtney Hoffman directed the film, produced by Lief with WhatsApp’s Creative X team and BBDO. The Dream Job credits list my strategic media planning role. Production coverage documents the campaign and its films.
The still comes from Lief’s film upload. The wider planning work is covered in Message Privately.