My Nike projects
My Nike Brazil e-commerce work across acquisition, customer experience and marketing operations, from 2014 to 2016.
From January 2014 through July 2016, I worked across Nike Brazil's e-commerce marketing. These projects connect acquisition, the customer journey and marketing operations as contributions to a shared business turnaround, through the 2014 World Cup and preparation for Rio 2016.
Explore my later work in international media planning and consumer campaigns in my WhatsApp projects.
Die Customer Journey verbessern
Vorbereitung auf Rio 2016: Website-Erlebnis, Conversion, CRM, responsive E-Mails, A/B-Tests und In-App-Marketing.
2014–2016
Marketingabläufe verbessern
Der laufende E-Commerce-Betrieb, 2014–2016: Analytics, Kampagnenorganisation und Agenturworkflows.
2014–2016
Nike Brasilien: meine E-Commerce-Arbeit
E-Commerce, 2014–2016: meine Rolle und der gemeinsame Aufschwung, anschließend die WM 2014 und die Vorbereitung auf Rio.
2014–2016
Nike.com Brasilien ausbauen
WM 2014 und Onlinelaunches: Search, Retargeting, Affiliate, Display und SEO zur Unterstützung von Traffic und Geschäftsvolumen.
2014–2016