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AI x PRODUCT x GROWTH
Product & Growth Marketer who ships code. 15+ years turning data into growth.
Product and growth marketer who ships code. I turn growth problems into production systems: iOS apps, AI agents, data pipelines, and marketing automation. 15+ years across ResMed, Meta, Nike, Qualcomm, and startup teams taught me to connect strategy with execution, so ideas move from insight to shipped work.
Digital Marketing Lead, Incubation & Growth
Jul 2025 – Present
San Diego, CA
Lead digital marketing strategy for Growth & Incubation initiatives across new product categories. Partner with Product, Data, and Engineering to translate insights into campaigns and activations.
Product Marketing Manager, AI
Mar 2025 – Jul 2025
San Diego, CA
Drove positioning, messaging, and GTM execution for Data & AI offerings. Created sales enablement assets and thought leadership content accelerating pipeline growth.
Marketing Manager, Marketing TechnologyContract
Jul 2024 – Dec 2024
San Diego, CA
Managed data ingestion with Adobe Experience Platform and Segment/Twilio Engage. Designed data onboarding processes for robust campaign execution.
Product Marketing Manager, Enterprise Sales EnablementContract
Jun 2023 – Jul 2024
San Diego, CA
Drove sales enablement for compute, XR, and IoT units including Snapdragon X series launch. Executed B2B marketing campaigns for IoT products, elevating brand visibility.
Jul 2016 – Jan 2023
Menlo Park, CA & São Paulo, Brazil
Built and scaled global product marketing programs across WhatsApp and Facebook Connectivity, translating audience insights, data modeling, and cross-functional execution into brand preference gains, partner adoption, and revenue growth.
Product Marketing Manager, WhatsApp
Jan 2019 – Jan 2023
Directed global campaigns boosting brand preference by 20%. Developed Marketing Mix Modeling tool integrating predictive analytics.
Digital Marketing Manager, Facebook Connectivity
May 2018 – Dec 2018
Directed digital campaigns to elevate product visibility and partner engagement. Led global user research initiatives informing product roadmaps.
Client Solutions Manager
Jul 2016 – May 2018
Built real-time revenue monitoring dashboard using SQL and Python. Drove 25% increase in ad revenue through optimized spending strategies.
Jan 2014 – Jul 2016
São Paulo, Brazil
Scaled Nike.com's digital growth engine across search, affiliates, and commerce campaigns, increasing online revenue by 30% and improving conversion rates by 25% during major global sports moments.
Digital Marketing Specialist
Jul 2014 – Jul 2016
Led campaigns during World Cup and Olympics, driving 30% increase in online revenue. Optimized e-commerce initiatives achieving 25% improvement in conversion rates.
Digital Marketing Analyst, E-Commerce
Jan 2014 – Jun 2014
Owned digital media strategy for Nike.com channels including SEM, SEO, and affiliates before being promoted six months in.
2012 – 2014
São Paulo, Brazil
Helped scale a fast-growing fashion e-commerce operation through digital media, analytics, and channel optimization, moving from coordinator to manager during the company's growth period.
E-Commerce Marketing Manager
2013 – 2014
Managed e-commerce marketing for a fashion retail brand in São Paulo during Brazil's startup boom.
E-Commerce Coordinator
2012 – 2013
Focused on e-commerce analytics and digital media performance before being promoted to manager in the first year.
BI Analyst
2011 – 2012
São Paulo, Brazil
Business intelligence analysis for Rocket Internet's Brazilian ventures, building dashboards and data pipelines for e-commerce operations.
Advanced Data Analytics Certificate
2024
Online
Advanced certification in data analytics, statistical analysis, and Python programming.
Product Management Bootcamp
2021
Online
Intensive product management program covering discovery, delivery, and go-to-market strategy.
CORe Credential of Readiness
2020
Online
Business Analytics, Economics, and Financial Accounting — CORe Credential of Readiness.
Business Administration & Marketing
2008 – 2013
São Paulo, Brazil
Bachelor's degree in Business Administration with focus on Marketing.
An image-driven Three.js WebGPU portrait study rendered as a dense monochrome particle field.
A custom canvas study of the transaction-ray moment in Stripe's global commerce stats section.
Upload an SVG and turn it into an interactive dithered particle canvas in the browser.
Any SVG turned into a field of 10k+ interactive particles. Hover to push them apart, click to fire a shockwave. 2D canvas, no WebGL.
A 34-slide brand book that doubles as the source of truth for typography, color, layout, and application patterns across the site.
Teste deine Lesegeschwindigkeit mit 4 vordefinierten Stufen — von entspannt 250 WPM bis extrem 1000 WPM. Progressive Beschleunigung beginnt bei 60% und rampt bis zu deinem Ziel.
Ein Multi-Agent KI-System, das 7-Tage-Essenspläne mit Einkaufslisten basierend auf deinen Ernährungspräferenzen und Lieblings-Food-Blogs erstellt.
Eine automatisch aktualisierende Changelog-Seite, die nach jedem Commit über GitHub Actions aktualisiert wird. Parst Conventional Commits und zeigt Entwicklungshistorie an.
Wenn der primäre Nutzer von Enterprise-Software ein KI-Agent wird, ist Jensen und Mecklings Principal-Agent-Framework von 1976 keine Metapher mehr. Die Verifier-Klasse, die auf der anderen Seite entsteht, ist die nächste Preisanomalie des Arbeitsmarkts.
Jevons beobachtete, dass effiziente Dampfmaschinen den Kohleverbrauch steigerten statt ihn zu senken. Dreizehn Monate nachdem DeepSeek die gleiche Debatte für KI auslöste, stützen die Daten beide Seiten — und genau das ist das Problem.
Die wichtigste Fähigkeit in KI-nativer Entwicklung ist nicht Prompting. Es ist Zerlegung, Dependency Mapping und Integration — dieselbe Fähigkeit, die großartige Engineering Manager seit dreißig Jahren von mittelmäßigen unterscheidet.
Ein umfassender Leitfaden zu Claude Code – der KI-gestützten Entwicklungsumgebung, die meinen Workflow transformiert hat. Von grundlegenden Befehlen über Multi-Agenten-Orchestrierung bis hin zu Skills-Systemen und Produktions-Workflows mit 27 Agenten.
Was ich beim Aufbau eines persönlichen KI-Assistenzsystems gelernt habe, und warum Context Engineering wichtiger ist als das Modell.
Anthropic ließ Claude monatelang einen echten Automaten betreiben. Die Ergebnisse zeigen faszinierende Erkenntnisse über KI-Autonomie, die Grenzen der Hilfsbereitschaft und die Zukunft von KI in der Wirtschaft.
Want to chat? Feel free to reach out — I'm always open to discussing new projects, opportunities, or just connecting.
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