My Nike projects
My Nike Brazil e-commerce work across acquisition, customer experience and marketing operations, from 2014 to 2016.
From January 2014 through July 2016, I worked across Nike Brazil's e-commerce marketing. These projects connect acquisition, the customer journey and marketing operations as contributions to a shared business turnaround, through the 2014 World Cup and preparation for Rio 2016.
Explore my later work in international media planning and consumer campaigns in my WhatsApp projects.
Fazendo o Nike.com Brasil crescer
Copa de 2014 e lançamentos online: busca, retargeting, afiliados, display e SEO para ajudar a gerar tráfego e volume comercial.
2014–2016
Melhorando a jornada do cliente
Preparação para o Rio 2016: experiência do site, conversão, CRM, email responsivo, testes A/B e marketing dentro de apps.
2014–2016
Melhorando a operação de marketing
A operação contínua de e-commerce, 2014–2016: analytics, organização de campanhas e workflows com agências.
2014–2016
Nike Brasil: meu trabalho em e-commerce
E-commerce, 2014–2016: minha atuação e a virada do time, passando pela Copa de 2014 e pela preparação para o Rio.
2014–2016